Annual Report 2017

Priority Business Areas

Obuv Rossii Group is a federal footwear company, it was founded in 2003, its head office is located in Novosibirsk. Obuv Rossii is one of the top two footwear retailers of Russia in terms of the number of stores (including franchising), according to Discovery Research Group 1 , and the leader of the mid-price segment of the footwear market

Retail sale of footwear, accessories and related goods


  • Westfalika — the main brand of the Group, monobrand stores of the mid-price segment, they offer footwear of classic design;
  • Rossita — multibrand stores for the whole family, they include footwear of different styles under the same-name brand and of other European trademarks;
  • Lisette — monobrand footwear showrooms, they present a French trend in the footwear design; they are meant for the young audience;
  • Emilia Estra — shoes boutiques, they offer fashionable and ultrafashionable women’s footwear and accessories for the young audience;
  • Peshekhod — multibrand footwear supermarkets, they play the role of stock centres for the other monobrand chains of the Group.


  • S-TEP — a casual brand, comfortable practical footwear of the semi-sport style for everyday wear; it is made of genuine leather and fur with the technology of direct injection to the upper;
  • All.go — a casual brand, walking footwear for different seasons; it is made with the use of polymer materials (EVA);
  • Snow Guard — a brand of outdoor clothes for all seasons; the main idea is comfort and correspondence to fashionable trends.


The stores of Obuv Rossii offer a wide assortment of related products under our own trademarks — over 5,000 SKU. Such goods are mainly represented under the umbrella brands of footwear chains, there are also separate independent lines — Westfalika Medical, Westfalika Kids, etc. The share of related products in the retail revenue grows every year and it was 31% based on results of 2017.


Now, Obuv Rossii manages five Internet stores (,,, and and sells footwear all over Russia. The company uses the model of omni-channel sale, forming a unified experience of interaction with the brand in customers and using different channels of communication and sales, both traditional and new ones: e-commerce and mobile. That is how Obuv Rossii achieves the synergy of different sales channels, expanding the customer audience and increasing the recognition of the brand. In 2017 the revenue in the area of e-commerce increased by 56%, the audience of Internet stores increased by 38% (from 2.5 million to 3.4 million people).


Stores of the future are multifunctional service centres that offer not only goods but also a wide range of services for customers. Such world and Russian retail leaders as Walmart, Svyaznoy, Euroset and other companies are already following this line. For Obuv Rossii additional services are the continuation of the retail strategy, one of important instruments to increase customer loyalty and build long-term relations with them. Obuv Rossii has been developing this area since 2010, today the stores of the company have such services as: instalment sales of footwear, financial loans, different payments at the till, etc. All of them are combined under the innovation loyalty program of Arifmetika that is implemented based on MasterCard payment cards. The results of 2017 showed that the number of holders of Arifmetika cards increased by 25% and reached nearly 2 million people.


Production of Obuv Rossii includes two sites in Novosibirsk Region. The factories of the Group have a high level of automation, the enterprises use state-ofthe-art equipment by the leading world manufacturers. Today the company produces footwear of genuine leather and polymer materials and uses all the main types of sole attachment. The production areas of the Group are more than 5 thousand square metres. In its factories the company produces footwear of the casual style, for walks and active rest, under its own brands such as S-TEP, All.go, Pioneer of Arctic Travel. The Group has also entered the market of corporate footwear and produces occupational footwear and special-purpose footwear for different industries (banking industry, food industry, etc.).

1 data as of 31 Dec. 2017
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